Welcome to Adorable Hugs – Where Every Cuddle Lasts a Lifetime!
In 2025, we embraced a new chapter, transitioning from Birth Power to Adorable Hugs—a name that perfectly captures the warmth, love, and joy we strive to bring to families like yours. While our name has changed, our heart and mission remain the same: providing the softest, most lovable gifts that create cherished memories.
We are Kelvin and Rebbeca, proud parents to three boys and a girl. Our journey began in 2009 when we packed up our dreams and moved to the vibrant city of Auckland. Fueled by our passion for exceptional products and heartfelt customer service, we expanded into retail, offering handpicked baby gifts, teddy bears, and plush toys designed to bring comfort and delight.
At Adorable Hugs, we understand that every milestone is special. As parents, we know the joy of finding that perfect gift—the one that brings instant smiles, endless snuggles, and memories to last a lifetime. That’s why we meticulously select each item, ensuring it meets our high standards of safety, durability, and thoughtful design.
But we’re more than just a store. Adorable Hugs is about family—ours and yours. With years of experience in customer service and retail, we’re here to guide you, answer your questions, and help you choose the perfect cuddly companion or keepsake. Whether it’s a soft toy that becomes a lifelong friend or a comforter that soothes your little one to sleep, we take pride in curating a collection that brings warmth and happiness.
As you explore our website, know that every product has been chosen with love, just like we would for our own children. We are honored to be part of your family’s journey and are committed to delivering the personal touch and exceptional service that set us apart.
Thank you for supporting small businesses and allowing us to share in your special moments. Here’s to hugs you can hold forever!
Warmest Wishes,
Rebbeca, Kelvin & The Kids